# trendinfluence.fashion - Full Documentation

> AI-Powered Influencer Discovery & ROI Engine for Modern Brands

## Overview

trendinfluence is a two-sided marketplace that uses AI to match brands with influencers (creators). The platform predicts campaign ROI before money is spent, solving the core problem of influencer marketing: brands waste money on the wrong influencers.

## Target Users

### Brands
- D2C brands, local businesses, fashion labels, food & beverage companies
- Looking to run influencer marketing campaigns
- Want data-driven creator selection instead of guesswork
- Need ROI prediction before committing budget

### Creators (Influencers)
- Content creators on Instagram, TikTok, YouTube, X (Twitter)
- Want to get discovered by brands for paid collaborations
- Need a professional profile to showcase their value
- Looking for brand deals that match their niche and audience

## Creator Profile Data Model

Each creator profile contains:

| Field | Description |
|-------|-------------|
| fullName | Creator's display name |
| handle | Unique @handle (e.g., @fashionista_nyc) |
| profilePhoto | Profile image URL |
| category | Primary content category |
| city | Creator's city/location |
| platforms | List of social platforms with handles and follower counts |
| followers | Total follower count range |
| avgViews | Average views per post |
| avgLikes | Average likes per post |
| storyViews | Average story views |
| pricePost | Rate for a feed post |
| priceReel | Rate for a reel/short video |
| priceStory | Rate for a story |
| collabTypes | Types of collaborations accepted |
| niches | Brand categories they work with |
| pastBrands | Brands they've worked with before |
| audienceLocation | Where their audience is based |
| audienceAge | Age demographics of audience |
| authenticityScore | AI-computed engagement authenticity (0-100) |
| localRelevanceScore | AI-computed local relevance (0-100) |
| estimatedROI | AI-predicted ROI multiplier |
| suggestedPriceRange | AI-recommended pricing |
| profileStrength | Profile completion percentage |

## Campaign Data Model

Each campaign brief contains:

| Field | Description |
|-------|-------------|
| businessName | Brand/business name |
| email | Contact email |
| niche | Campaign niche/category |
| location | Target location |
| budget | Campaign budget range |
| goal | Campaign objective (sales, awareness, footfall, engagement) |
| details | Additional campaign details |
| status | Campaign status (pending, active, completed) |

## Creator Tiers

Creators are ranked into tiers based on their profile strength and metrics:

1. **New** - Just joined, building profile
2. **Growing** - Active with some engagement
3. **Rising** - Good metrics, getting brand attention
4. **Pro** - Strong track record, verified engagement
5. **Elite** - Top-tier creators with proven ROI

## Matching Algorithm

The AI matching considers:
- **Niche alignment**: Creator's content category matches campaign niche
- **Location match**: Creator's city and audience location match campaign target
- **Budget fit**: Creator's pricing fits within campaign budget
- **Audience demographics**: Creator's audience age/location matches brand's target
- **Engagement quality**: Authenticity score and engagement rates
- **Past performance**: Historical campaign success

## Pages & Routes

| Route | Description | Public |
|-------|-------------|--------|
| `/` | Landing page with waitlist | Yes |
| `/creators` | Browse creators directory | Yes |
| `/creator/:handle` | Individual creator profile | Yes |
| `/creator/auth` | Creator sign-up/login | Yes |
| `/creator/onboarding` | 7-step onboarding wizard | Auth required |
| `/dashboard` | Creator dashboard | Auth required |
| `/campaign` | Brand campaign submission | Yes |

## Technology

- **Frontend**: React 19, TypeScript, Tailwind CSS, Vite
- **Backend**: Node.js, Express, TypeScript
- **Database**: PostgreSQL (Supabase), Prisma ORM
- **Auth**: Google OAuth, Email OTP with JWT
- **Hosting**: AWS EC2, ECR, Route53
- **SSL**: Let's Encrypt

## Structured Data

The site provides Schema.org structured data for:
- Organization (trendinfluence as a company)
- WebApplication (the platform itself)
- Creator profiles (Person schema with creator extensions)

## Contact & Links

- **Website**: https://trendinfluence.fashion
- **Email**: hello@trendinfluence.fashion